The State of Design In the Travel Blogging Industry

I believe it is because creating websites has become more accessible and blogs can be easily built with automated tools, allowing bloggers to focus more on writing, marketing, and SEO.

This is all good for beginners but when these blogs grow, most bloggers forget about design and instead double down on SEO and marketing, sometimes sacrificing user experience for profit. Their identities are diluted over time and hence why most of the travel blogs you see nowadays feel similar to one another.